Updated: Jan 31, 2023
“A recent survey pointed out that, 43% of UK adults agreed that a branded email address looks more professional than a generic one and a further 33% were more likely to buy from a business with an email address that is personalised to align with your own domain name.”
If you are planning on running a startup business or if you already run a small to medium sized business of any kind, then this article should be of interest to you. Of course, one of the first things that you will be wanting to do when setting up your own business is to create your own website and email accounts to approach potential customers with. So why should you use professional email instead of a generic free email account? For starters, a professional business email account comes with several perks that free email accounts simply cannot compete with, we will be looking into these perks for you below. Here are just a few of the key benefits of operating a professional business email account.
Communication:
The first thing that you need to remember is that most of your potential clients will be far more impressed with an email that includes your domain name within it, a professional header and footer section as well as the ability to include a versatile HTML branding signature facility should you so wish to do so. It is also important that your prospective leads and potential customers get the feeling that they are dealing with a professional organisation and that your business comes across as a professional organisation from the offset. Professional email accounts come with some real advantages, but these can differ depending more on the email provider rather than the account capabilities themselves. Some providers may be able to supply you with additional storage space at a drop of a hat and enable you to host videos within the email body etc, therefore, suppliers that own and run their own servers will be in a better position to manage and support you in your growth period.
Trust:
Customers, especially new customers will trust a lot more than they do free email accounts, so they are far more likely to read your emails instead of deleting them altogether or mistaking them for spam. This is mainly because professional email accounts are often associated with your domain name and so it makes a good first impression and establishes more trust. Customers are more likely to read an email received from a business account and are therefore, more than likely to react and reply to you.
Cost effective:
The common belief is that professional business email is expensive, but that could not be further from the truth. If you are currently losing business due to the use of a free email account then by choosing to adopt a professional email account you will be saving money and gaining new customers as a result. For example, taking this to the next level you could even set up various professional email accounts specifically for marketing reasons or to leave the impression of a larger and more professional company from the offset. Maybe info@, enquiries@ etc, this way you can reach out to your audience directly, listing out the key benefits of your products and services and in the process, communicate more professionally from day one. As a result of presenting your business more professionally your inbound traffic is likely to increase, bringing with it a growth in sales which is why it always pays to opt for a professional from day one over a free email account.
If you require further information on how to setup or obtain a professional email account for your business, you will need to speak to a professional hosting provider like Dorset’s award-winning SEO Flatrate, who will be able to assist you with any questions you may have and help you to setup your mail accounts. You will be able to reach SEO Flatrate on +44 (0)1202 911141.
