Google Ads Management
Pay-Per-Click Campaigns
Pay-per-click advertising (PPC) is formally known as Google AdWords and is now more commonly referred to as Google Ads. SEO Flatrate provides Google Ads Management to complement and expand on any online marketing campaign with the aim to increase your visibility in the search engine ranking position (SERPs).
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Google Ads was designed and developed by Google themselves, as an online advertising platform providing alternative bidding strategies to advertise and promote businesses and products to a wide range of online audiences. Advertisers can choose from a selection of Ad types each with a unique range of user demographics.
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There is a wide range of networks on which Google Ads can be shown, including both the Google desktop and mobile networks, as well as the Google partner networks each to help you differentiate your business from its competitors.
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SEO Flatrate offers two fully customisable and truly bespoke Google Ads (PPC) management services, both explained in more detail in our "How it works" section below, click here to find out more.
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Ultimately our goal is to ensure you get the most out of your Google Ads investment by increasing your online visibility and return on investment. Please take a look at our two Google Ads offerings below and book your free Google Ads consultation with one of our PPC professionals today.
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Maximising enquiries and generating quality leads
Google Ads MANAGE & OPTIMISATION
Maintain & Optimise (M.O.)
​Google AdWords Campaign Management and Optimisation (PPC):
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Dedicated Account Manager
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Google ads set up
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Ongoing Google ads optimisation
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All campaign types included
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Headings, titles and paths optimised
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Keyword research
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Negative keyword updates
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Budget management
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Bid strategy optimisation
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Monthly Google Account Manager Review
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Monthly reporting
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30-day rolling service
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No contract
A one-off setup fee of £99 applies to create and set up your campaign, the cost of this monthly service will be dependent on your monthly ad spend, please speak to a member of our Google Ads team for further details. (Minimum ad spend of £500 required, ad spend not included)
Google ADs MANAGE, OPTIMISE & DEVELOPMENT
Maintain, Optimise & Develop (M.O.D.)
​Google AdWords Campaign (PPC) set up to include:
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Dedicated Account Manager
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Google ads management and set up
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Ongoing Google ads optimisation
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Ongoing Google Ads development
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All campaign types included
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Headings, titles and sub-paths set-up
-
Keyword research
-
Negative keyword research & updates
-
Budget management
-
Bid strategy optimisation
-
Monthly Google Account Manager Review
-
Monthly reporting
-
30-day rolling service
-
No contract
A one-off setup fee of £99 applies to create and set up your campaign, the cost of this monthly service will be dependent on your monthly ad spend, please speak to a member of our Google Ads team for further details. (Minimum ad spend of £500 required, ad spend not included)
Our Google Ads Campaigns Explained
Results & deliverables that stack up!
Here at SEO Flatrate, we offer two fully customisable and truly bespoke Google Ads (PPC) management services, each bespoke in its offering to help our customers achieve their promotional and online marketing goals.
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The two main Google Ads services we offer are based around the concept of managing and optimising your Google Ads on your behalf, and so both of these services include, "Ads management", and "Ads optimisation" as well as "Ads development" to ensure the campaign is always up to date. These three areas are key to assisting you with the improvement of your Google Ads from the offset and assist with the performance of your campaign.
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How it works...
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There is a one-off set-up and charge for the manual creation of your ads, this covers the time required to build your ads for you and to optimise them based on your exact requirements. We will work to optimise your budget to help maximise your conversions and ad impressions by streamlining your Google Ads campaigns, specifically targeting your chosen audiences through the deployment of well-researched SEED keywords and campaign match types. Both options include targeting specific regions and demographics of your choice and we can also manage the schedules for these ads on your behalf to ensure you target the right audiences to reduce any potential out-of-hour wastage and your dedicated account manager will work to increase your online visibility in the rankings and to place your ads in front of the right people at the right time.
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We will continue to work behind the scenes each month, to introduce and to identify negative keywords to your campaign, then negative keywords could be triggering your ads to show to the wrong people who may have similar interests but that may not be related to your target audience requirements. Failing to identify and remove these keywords from your Google Ads may have a significant effect on your monthly ad spend and overall ad effectiveness every month.
